Help your authors market their books with ease of sharing and quality of presentation. Lessen the LuLu across the board heading... make it more subtle.
We have some new tools coming in Q1 that will give you more options to make it easier for to promote your projects. Additionally, if you are looking for a more integrated solution with your website, I would suggest taking a look at a few of our products that are available.
Print Fulfillment API (more technical solution) - https://developers.lulu.com/
Even if you have an existing website or blog, Shopify does offer a quick and easy store solution that can be used in conjunction with your existing website. Here is some more information - https://www.shopify.com/